Public Information

What is Public Information in AA?

Public Information (PI) in Alcoholics Anonymous is about getting the message of recovery out to the alcoholic who still suffers. We do this through implementing various strategies to inform the general public about the AA program. We carry the message through contact with the media, medical clinics, alcohol treatment facilities, schools, general industry, and any organization which might create access to those seeking a solution to problems regarding their alcohol use.

Public Information activities in the Inner City District include:

  • The collation of information packs of AA pamphlets and posters to distribute to AA groups and to the wider community.
  • PI representatives talk at prisons, schools, treatment centers, medical training institutions and conferences to effectively communicate the AA principles of recovery.
  • Publishing and making available resources for groups and group members to distribute as they choose, such as business cards, our own designs that can be used for print media and postcards for health professionals.
  • The Public Information arm of the Inner City District services the district area and acts as a service base for volunteer members to meet and organise.

In all public relations, AA’s sole objective is to help the still suffering alcoholic. Always mindful of the importance of personal anonymity we believe this can be done by making known to the individual, and to those who may be interested in their problems, our own experience as individuals and as a Fellowship in learning to live without alcohol. We believe that our experience should be made available freely to all who express sincere interest. We believe further that all efforts in this field should always reflect our gratitude for the gift of sobriety and our awareness that many outside AA are equally concerned with the serious problem of alcoholism.

We, therefore, cooperate with institutions, organisations and media but we do not affiliate with them. We want to work constructively with organisations on the issue of alcoholism but we do not want to be merged with them in the public mind. For over the last eighty years AA has remained non-professional, continuing to work from the basic principle of one alcoholic helping another.

To contact Melbourne Inner City District PI, email:

Doctor’s and Health Professionals Forum March 2020

On March 18th 2020 ICD Melbourne organised a large scale Doctors and professionals forum for Melbourne. This was the first forum of this scale attempted in Melbourne for quite a number of years (possibly 20). The Forum was designed to give the medical professional community a further tool in their arsenal to help them deal with potential alcoholics whilst developing their knowledge of AA as a whole.

Faced with the closure of most events in Melbourne due to the COVID-19 Virus the committee and volunteers pushed through and made this an outstanding event. Although the numbers weren’t as hoped the results were significant and amazing. Of special note was the individual member contributions monetary and physically it was humbling to be a part of.

We had to two main medical speakers (a member of AA and a friend of AA) and two AA speakers. after the speakers spoke there was a Q & A session. The whole thing was recorded and is available on the ICD web site:

The personal highlight for me was the CEO of a major Melbourne charity asking where he could donate to AA as he was completely taken back by our non-for-profit motivation to help for others. Of course, we couldn’t accept his contribution but he did buy some literature from the literature table supplied by the CSO Melbourne (12 step office Prahran). The literature on this table sold out.

Over 200 AA members helped hand out flyers, over 1000 doctors/councillors/psychiatrists were made aware of AA or the event. This was completely funded by the ICD contributing groups and GSR’s. 20 members contributed their time on the day and the sub-committee for the event met on 10 different occasions.

This was an amazing morning the structure of which was perfect. We move on from this and hope to make this a bi-annual event.

Mark M,

Available PI Resources

There are a range of resources that the Inner City District makes available to groups to support them in carrying the AA message into the community.

Links to posts about our available resources: